Superlove is an adventurous brand for adventurous little people. They take nature's 'Super Fibre' - Superfine Merino Wool and create clothing and sleep bags for babies, toddlers and children aged 0 - 6 years. Their Merino is special and you'll feel the difference at first touch. They source the best quality merino wool in the world to create a signature fabric that is perfect for the cooler British and European climate - Superfine, Supersoft and Superwarm. In Superlove Merino little ones will stay snug, dry and comfortable, all day long and all year round. Superlove in both name and in nature, they've made sure that their beautiful Merino products are ethical in every way - proudly made in Britain, using wool from happy sheep, fair to all the lovely people who make it and taking care of the environment we all share.