With 10 years' experience in the fashion industry, creative directing and designing clothes for British heritage brands, founder Sophie Woodrow launched Sleepy Doe.
Born in Bath in 2016, Sleepy Doe provides timeless printed sleepwear and matching jersey bedding for children ages 1-6 years. All products are soft with subtle design details, bringing comfort and an effortless style to the mini bedtime wardrobe.
With the all-too familiar experience of having a child who doesn’t sleep through the night, Sophie primarily wanted to help give adults the reassurance that their minis can be as comfy as possible when it comes to bedtime. With her design experience knowing the importance of achieving quality alongside style, the super-soft fabrics are hand-picked for comfort maximising chances of the good night’s sleep every parent hopes for.
With Sophie's love of childrenswear, interiors and print design, Sleepy Doe's sleepwear and bedding are classic whilst injecting simple hand-drawn prints in friendly colours that sit happily in any home. Each season Sophie likes to offer a girl print for those tiny humans that love all things pretty alongside unisex options that siblings can share.
All methods of manufacturing are sustainable and ethical reflecting the standards of the whole brand. No harmful dyes are used in the printing method and printed on cotton ecologically sourced from British manufactures. All products are designed and made in the UK, supporting independent factories and businesses, horrah!
We have been eagerly waiting on Collection TWO. It sees the return of favourite prints in new spring styles, fresh new colourways and some simple lounge rib Pjs.
There’s also a 100% organic cotton line sat beautifully within the rest the Sleepy Doe eco range, an increase in age range up to 9 years in some styles as well as an expansion in the baby range and Mumma leggings too!
All products are designed to be ‘good enough for day wear’ so you can feel comfortable in loungewear for those lazier days.
We're sure you'll love it as much as we do.