Gray Label

We are very excited to announce the arrival of new season, Gray Label, the apparel for the little minimalist. If you are not familiar with Gray Label, its an Amsterdam based and eco-friendly clothing and lifestyle brand designed by Emily Gray to fit babies and kids aged zero-eight.  Emily a busy mum of 3 knows the value of practicality, comfort and the ability to mix and match outfits, all day, every day.  The new AW17 My Way collection highlights to us that children have their own character from a very young age, which may inspire parents to enhance the uniqueness of their children, instead of dictating their identity.The colour of the MY WAY collection is Burgundy; the colour of a warrior, bringing power and determination.