New OEUF NYC is back ūüźį August 15 2017

Oeuf NYC AW17 is here at desmond elephant

It's so good to welcome back Oeuf NYC to Desmond Elephant!  Oeuf is a cool and eco-friendly brand that creates functional and fun children’s clothing. Say hello to the sweetest animal hats and hoodies all hand-knitted in super-soft and luxurious baby alpaca wool. Each piece is Fair Trade for the benefit of all people.
This season it’ll be hard not to find at least one fun piece from the AW17 collection that your little one won’t love. Shop the new collection here

Oeuf NYC AW17 at desmond elephant

NEW Boys&Girls August 11 2017

New Boys&Girls AW17 is here
The new season’s collection from Boys&Girls is here and I’m pleased to say it most definitely does not disappoint!  AW17′s collection’ is an explosion of bold colours combined with the funky, unisex, relaxed style that the Boys&Girls is all about. The key prints for this season are multi-coloured stars, stripes and zap graphics  There’s a fun, retro vibe about the whole collection that is set to be big hit amongst little ones and grown-ups alike!
The stands out pieces are the Stripe sweat and the Zap Oversized Hoody 
which looks awesome teamed with baggy pants or leggings.
Boys&Girls clothes are all made from GOTS certified organic cotton and wash brilliantly, making them super easy to wear. Shop the new collection here



We are so excited to kick of the first AW17 new arrivals with a brand that captivates us every season again, Gray Label.  Gray Label is an organic apparel line for the little minimalist.  The collection consists of a year-round line of quality basics that are contemporary yet timeless & unisex, with seasonal additions. Only the softest 100% organic fabrics available are used, to ensure everyday comfort and practicality. 
The AW17 My Way  collection faves include the burgundy coloured salopettes the mustard hooded cardigan and the navy pinafore dress.
If there’s a collection that’s going to make you look forward to the seasons changing, it’s this one!  We hope you love our selection as much as we do.  



Our Summer sale just got bigger with the addition of Gray Label & The Bright Company July 03 2017

Gray Label sage pinafore dress on sale at Desmond Elephant
Our Summer sale has just got even bigger with the addition of some gorgeous Gray Label & The Bright Company goodies.  
The Bright Company on sale at desmond elephant
Shop our Summer Sale here

New Buddy + Bear May 05 2017

buddy + bear at desmond elephantHere's some Friday cuteness for you: new arrivals from Buddy + Bear AKA the makers of the cutest tableware in the land. The clever Brit brand has launched perfectly simple yet colourful animal tableware sets (also available in trusty monochrome - don't panic!).  Combining style and practicality Buddy + Bear will bring a smile and fresh look to your table. We’ve also restocked the entire range.

NEW Sleepy Doe Pink on Pink Neon Moons April 10 2017

NEW Sleepy Doe Pink on Pink Neon Moons at desmond elephant
In very exciting news the slightly delayed Sleepy Doe Pink on Pink Neon Moons Sleepy Doe Pyjamas are now live.  It's the second 100% organic pair to sit with the Green Breton stripe.  These will soon be followed by the matching Mumma leggings.  Stock is limited so make sure you get yours while your size is still available! We've also restocked sold out Collection TWO styles as well as adding two more summer styles.  
Sleepy Doe collection two at desmond elephant
Finally Desmond Elephant Annual Egg Hunt is still going on.  Simply hunt or shop online to find a hidden Golden Egg with a discount code, enter the code at checkout and get 20% off your order.  Code valid until midnight on Tuesday 18/04/17.  Happy Hunting!

Desmond Elephant's Annual Easter Egg Hunt April 04 2017

We are delighted to announce our annual Easter Egg Hunt.  Simply hunt or shop to find a Golden Egg and get 20% off you order. Code valid until midnight on Tuesday 18/04/17.  Also we will also be including an extra Easter egg treat in any orders placed between now and Easter.  Happy hunting and ordering!  

Golden egg hunt discount Desmond Elephant



We also have a great selection of Easter treats in our Easter Gift Guide. 

Teething Baby March 28 2017

Teething usually begins when your little one is around 6 months old (although some babies start earlier or later than this). The discomfort your baby will experience when those tiny teeth start coming through may make them restless and irritable, which means this can be a difficult stage for mum and dad too! We have put together a few helpful tips for this tricky time:

Give them plenty of water to replace fluids lost though dribble.

Having plenty of dribble bibs on standby that protect baby' clothing and chest and less outfit changes needed.

Teething foods such as frozen bananas and peeled apple wrapped in muslin gauze (so little bits don't fall off and cause choking) are soothing on baby's gums.

Give them a teething toy to chew like the original Sophie the Giraffe, and the natural teether or why not let them chew on some specially designed handmade teething jewellery choose from bangles or necklaces made from high-quality food grade silicone to soothe inflamed gums.

Teething solutions from Desmond Elephant

And lastly protect those chins with some soothing organic baby coconut oil and distract them with hugs and play.

We hope this helps with the teething stage, good luck! 



Collection TWO from Sleepy Doe is here  March 24 2017




We have been eagerly waiting on Collection TWO from local Bath based Sleepy Doe.  Collection 2 sees the return of favourite prints in new spring styles, fresh new colourways and some simple lounge rib Pjs. 
There’s also a 100% organic cotton line sat beautifully within the rest the Sleepy Doe eco range, an increase in age range up to 9 years in some styles as well as an expansion in the baby range and Mumma leggings too!
All products are designed to be ‚Äėgood enough for day wear‚Äô so you can feel comfortable in loungewear for those lazier days.¬†



New Tobias & the Bear | Win a £50 gift voucher March 22 2017

Award winning Tobias & the Bear have done it again, meet the new Super Pets collection available in leggings, lightweight summer sweatshirts and Romper vest.  

Tobias & the bear Super pets collection at desmond elephant SS17

Tobias & the bear Super pets collection SS17

Finally we have teamed up with the fabulous blogger Shelley from Shelly Loves to offer you a chance to win a £50 gift voucher to spend at Desmond Elephant.  If you haven't already checked Shelley's blog out I urge you to have a look.  Shelley shares her lastest looks for both kids and woman and truly is a shopping guru.  For full details head over to Shelley's instagram account.  You might also find a discount code too!


New The Bright Company SS17 and Mothers day gift ideas March 10 2017

This season The Bright Company takes inspiration from the work of American sculptor Alexander Calder and features two amazing prints, calder and spotty arrow.  We're a little bit in love and know they will be a hit for all the family.  

The Bright Company SS17

Finally its only a few weeks to Mothers Day here in the UK, check out our Mother's Day Gift guide  or why not drop some hints.

Mothers day gift guide 2017 desmond elephant


Tiny Cottons SS17 Drop 2 is here February 13 2017

tiny cottons SS17 tribute at desmond elephantDrop 2 of Tiny Cottons' beautiful 'Tribute' collection has landed! I love the mix of knit and cotton pieces, it really adds versatility and will transition well from spring to summer. The mix of fabrics also means that it's super practical for the summer. Quick drying cottons for days on the beach, lightweight ponchos for nippy evenings and oversized dresses and jersey leggings for active kids who long for comfort whilst on the move.

Tiny cottons SS17 tribute

Tiny Cottons SS17 tribute

Shop the full Tribute collection now

New Bob & Blossom February 02 2017

Bob&Blossom at Desmond Elephant
Bob & Blossom is instantly recognisable for their brightly coloured stripes, their birthday T-shirts featuring numbers to reflect your child's age, baby all-in-one suits and a gorgeous selection of big fluffy tutus and we are delighted to welcome their lastest additions of super cute baby bloomers and slogan bodysuits and rompers.  We have also restocked number tees and tutus. 
New Bob&Blossom at desmond elephant

New Tiny Cottons Drop 1 online now at Desmond Elephant February 01 2017

Tiny Cottons SS17 Tribute collection at Desmond Elephant
Spanish Brand Tiny Cottons has pulled out all the stops this season with the hotly anticipated 'Tribute' collection.  Inspired by friendship expect fun graphics in refreshing colours of white, pink, peach and blue all made from wonderfully soft pima cotton and cotton knits.  The Drop 1 is live now and some of our favourites are the frilly blue swimsuit, classic stripe leggings, oversized dress and this amazing poncho.  We hope you like our selection as much as we do.  Shop Drop 1 now.
tiny cottons s17 tribute at desmond elephant

New Gray Label is here at Desmond Elephant January 16 2017

gray label SS17 at desmond elephant
We are so excited to kick of the first SS17 new arrivals with a brand that captivates us every season again, Gray Label, organic apparel for the little minimalist. All the pieces are elegant and comfy, and they can be easily combined together to get wonderful and surprising results. Imagine a magic colour universe where children can express themselves as little painters, SS17 A Day at the Atelier collection does just that. 
These 100% organic biological cotton clothes are not only cute but also long lasting as quality is a must that is carefully considered in the production to guarantee the best for our little ones. 

SS17 introduces sage as the new colour and amazing new styles, pinafore dresses, raw-edge scarfs, long skirts, baby salopettes and the return of the best selling shortleg salopettes. 
If there’s a collection that’s going to make you look forward to the seasons changing, it’s this one!  We hope you love it as much as we do. 
gray label SS17 at desmond elephant

Our Winter Sale at Desmond Elephant continues with new additions from Gray Label & Olivier Baby & Kids January 07 2017

Happy New Year to you all!  I'm really looking forward to 2017 and all the exciting new arrivals but before that we’ve added a few extra brands to our winter sale which include Olivier Baby & Kids and a small selection from Gray Label & Braveling. Don't miss out, click here to shop.
Wishing you all good health and prosperity for 2017,
Kathryn x
AW16 sale at desmond elephant

Small Business Saturday | 20% OFF for today only December 03 2016

Yay its Small Business Saturday, we are certainly small and delighted to stock so many small & independent brands with like minded goals. To celebrate we are offering a local discount here in Bath and thought we'd share it with you too. Only valid until midnight tonight (03/12/16) with discount code 'SMALL20'.  Shop here
small business saturday
We are super excited to be taking Desmond Elephant on the road and will be at Babyccino Kids ShopUp at Chelsea Old Town Hall this Sunday & Monday.  We would love to see you there.  
Babylon Kids ShopUp London

New in | Christmas Pyjamas and socks ūüéĄūüéĀ November 21 2016

Puck Christmas Pyjamas

Is it really only 5 weeks until Christmas? We are delighted to announce the arrival of Puco's Christmas Pyjama collection.  Fun festive prints for all to enjoy. 

Puck Christmas Pyjamas at Desmond ElephantTake advantage of our special offer this week.  Purchase a pair of Pyjamas and your pyjamas will come presented in these fab A4 Kraft boxes'. Sturdy, non-branded and perfect for creating Christmas Eve boxes with room for extra treats. puck christmas eve box at desmond elephant

Still looking for the perfect stocking filler or advent calendar gift?  Why not check out our amazing range of socks & tights.  

stocking fillers desmond elephant





















Twinning is Winning! TBC Christmas Pyjamas for all the family November 04 2016

TBC Christmas Pyjamas for all the family
The Bright Company The Mama and Dada Jyms proved to be so successful last Christmas they are back.  Featuring a bold graphic helix print in nearly black and white the Mama and Dada Jyms are a super-flattering combo of loose top and leggings, while the Slim Jyms for children are The Bright Company's signature, close-fitting and comfy cut and for the first time a matching Monty sleepsuit too!  How sweet these would be as Christmas Eve gifts, so you can match on the big day! Don't forget the other AW15 styles too and more PJs…
hello apparel sweatshirts
Finally we have restocked our best selling Hello Sweatshirts for even more #twinningiswinning opportunities. 

New! Oeuf's beautiful knit animal hoodies, hats & crowns | Win a Yumbox August 15 2016

New Oeuf NYC at desmond elephant

It's so good to welcome back Oeuf to Desmond Elephant.  The NYC brand creates the most wonderfully soft and luxurious pieces, hand knitted in baby alpaca.  Check out the sweetest animal hats, hoodies & mittens (bambi, bunny, cat & sheep), beautiful crowns and cardigans. Shop Oeuf now.

Win a Yumbox at desmond elephant

Fancy winning a Yumbox, then head over to our Instagram account @desmondelephant to find out how!



New! Oeuf's beautiful knit animal hoodies, hats & crowns | Win a Yumbox August 14 2016

New Oeuf NYC at desmond elephantIt's so good to welcome back Oeuf to Desmond Elephant.  The NYC brand creates the most wonderfully soft and luxurious pieces, hand knitted in baby alpaca.  Check out the sweetest animal hats, hoodies & mittens (bambi, bunny, cat & sheep), beautiful crowns and cardigans.oeuf nyc at desmond elephant

New Brand Tiny Cottons at Desmond Elephant July 26 2016

One of our exciting new brands for AW16 here at Desmond Elephant is Tiny Cottons, a Spanish kids' fashion label that specialises in silky soft 100% pima cotton clothing and merino wool knits.  Tiny Cottons means great design, high quality and, above all, lots of fun! They have a reputation for bold, imaginative designs that are long lasting and high quality for babies, toddlers and children, with many of the pieces being perfectly unisex, ideal for passing from one sibling to the next.

Tiny Cottons Face your faces AW16 collection at demand elephant

The new collection features round smiling faces, hands, and different subtitles referring to the name of the collection, “Face Your Faces’. The predominant colours are mustard brown combined with deep navy blue, white, and cream, black and hot orange to create the perfect autumn mix.

New Gray Label AW16 has arrived at Desmond Elephant, new styles and a collection just for mini's! July 25 2016

Gray Label AW16 at desmond elephantWe are so excited to kick of the first AW16 new arrivals with a brand that captivates us every season again, Gray Label, organic apparel for the little minimalist. The Untamed Red Earth collection, Gray Labels Autumn/ Winter 2016, associated with untamed sceneries, introduces Red Earth as the new colour and amazing new styles, wide neck hooded sweater, shawl collar cardigans, leggings & stripes as well as the arrival of the Miniature collection for mini’s.
We have also topped up the best selling year-round basics.  If there’s a collection that’s going to make you look forward to the seasons changing, it’s this one!
We hope you love it as much as we do.

Gray Label Leggings AW16 at desmond elephant

Gray Label AW16 at desmond elephant

Gray Label AW16 at desmond elephant

Gray Label Miniature collection at desmond elephant


New Brand - Sleepy Doe at Desmond Elephant July 16 2016

Sleepy Doe Moon print at desmond elephant
Today sees the launch of Sleepy Doe, a new British childrenswear brand, based in Bath specialising in luxurious yet fun sleepwear and bedding for children aged one to six years.
The inaugural collection has been designed to ensure little ones float off to the land of nod in the softest, most stylish pyjamas, tucked up in beautiful matching bedding that‚Äôs timeless yet modern. The new range features matching children‚Äôs pyjama sets, bedding (reversible duvet covers and pillowcases) and even limited edition matching ‚Äėmumma‚Äô pyjamas for the mummas who enjoy twinning. All products are super soft and detailed with hand-drawn prints, bringing comfort and style to the mini bedtime¬†wardrobe and kids rooms. ¬†We hope you love it as much as we do.
Sleepy Doe Pultney Stripe at demsond Elephant
Sleepy Doe floral pj set and duvet set at demand elephant

New from Buddy+Bear April 15 2016

Buddy + Bear have done it again. Their best selling tumblers are now available in white and are as sturdy and dishwasher safe as ever! Which one is your favourite?Buddy+Bear number tumbler white at desmond elephantBuddy+Bear Bear tumbler whiteBuddy+Bear cloud tumbler white at desmond elephant

Check out the full range of Buddy+Bear available at Desmond Elephant as well as find out about the incredible team behind the Brand here

New in! Tootsa Salt-Water sandals  April 05 2016

Tootsa Salt-water sandals

We are delighted to finally announce that Tootsa limited edition collaboration with iconic Salt-water sandals is here.  Together they have created a bold, colour-block unisex version of the classic plaited leather sandal.  The perfect summer footwear, built to last from quality leather coated with a water resistant sealant, making them equally suitable for wearing in water or at the playground and they can be washed in the washing machine. The other great news is that they are available in children and adult’s sizes, sandal twinning at its best. Get yours here

Fun, bright and unisex Nod London Babygros at Desmond Elephant March 21 2016

nod london at desmond elephant

We were thrilled to discover new brand Nod London¬†at Bubble trade show recently.‚ÄėThink babygrows adorned with line dancing moths and unicycle riding badgers and you'll be on your way to Nod's lovely land of whimsy‚Äô. Established in the summer of 2014 by two mums from Teddington Pamela Badham and Laura Moone who have acted on a genuine passion to bring something really unique and original to the childrenswear market. Inspired by walks around local park Bushy Park, the range includes a gorgeous selection of babygrows with super fun and bright prints for babies up to the age of 12 months, made from 100% finest super soft cotton and build to last so that they can be handed down from generation to generation and shared between boys and girls a major plus from us at Desmond Elephant. ¬†From a practical perspective, all the babygrows also have poppers all the way down the front and legs to make dressing and nappy changes all that much easier! Each of their designs has been lovingly imagined in Great Britain, using the boldest of palettes, to bring to life each of our unique illustrations. ¬†They make an excellent new baby gift.

nod london at desmond elephant

Desmond Elephant's Easter Gift Guide Top 5 picks March 19 2016

Easter is only a week away so we’d thought we share our top 5 Easter gifts from our Easter gift guide.

Easter gift guide at desmond elephant



  1. Buddy+Bear Bunny Egg cup - this sweet bunny is a lovely addition to the breakfast table with two faces (one awake and one asleep), and a great alternative to a Easter egg
  2. Mini Dressing bunny socks ‚Äď adorable bunny socks that will keep little tootsies warm, come in a pack of three.
  3. Naive Bunny bag ‚Äď Ideal bag for Easter egg hunts or for Easter adventures
  4. Yumbox ‚Äď perfect for Easter holiday day trips for healthy snacks and treats
  5. Bunny Rattle - A classic bunny shape rattle that would make the perfect gift for a babies first Easter.

Finally just in case you missed our last blog post we have a fun Easter Egg Hunt going online were you can find a hidden Golden Egg which has a 15% OFF discount code attached.  Find out more here

Award winning Tobias and the Bear have done it again! March 14 2016

New Tobias and the bear at desmond elephant, hector the hare

Award winning Tobias & the Bear have done it again, 3 fab new styles, which we are very excited about. Meet Hector the Hare, bold and beautiful printed leggings and grey marl tee and the much-loved Little Tee in a long sleeved white version!




The new collection from Award winning Tootsa MacGinty is here February 28 2016

tootsa macginty SS16 collection at desmond elephant

‚ÄėMoules Frites‚Äô is the new Spring/Summer 2016 collection from Award-winning* unisex childrenswear brand Tootsa MacGinty is finally here.

Inspired by all things French, it combines timeless French style with vibrant flamingos, cycling animals, classic French denim and happy beach prints in coral, blue and green. Pure fun-chic for kids that is set to be big hit amongst little ones and grown-ups alike!

The stands out pieces are the Choupinette knit jumpers in bright red and blue which are perfect for wearing now and as an extra layer on cooler days as well as the fun Tour de France print leggings. We are also very excited by the Tootsa collaboration with iconic footwear brand 'Saltwater Sandals' and their creation of a bold, colour-block unisex design for kids and adults. 

tootsa and saltwater sandals collorabation at desmond elephant

We have always loved the bright and cheerful collections offered up by Tootsa. The clothes are supremely practical, made for play, comfort and ease in a riot of rainbow colours and timeless styles, which can be worn, by boys and girls alike.¬† The clothes are built to wash, wear and ‚Äėhand-me-down‚Äô. ¬†

*Tootsa MacGinty have been awarded The UKFT Award for ‚ÄėBest Childrenswear‚Äô.


New Season The Bright Company is here February 12 2016

Loll dress SS16 the bright company at desmond elephant
Known for their soft cotton and bold and graphic unisex prints, The Bright Company SS16 collection is here.  We loved the Polka Dot Moon Print last season, and it is back this season in Summery tones of damp sand with contrasting mint and coral colour pops in Slim Jyms, Loll Dress and Sleepsuits.
ss16 slim jams the bright company at desmond elephant

Boys&Girls has landed to brighten up your day at Desmond Elephant February 10 2016

Boys&Girls SS16 Ping Pong & Popsicles collection is here at Desmond Elephant

It may still be pretty chilly and wet outside, but thanks to the arrival of our first Spring/Summer 2016 collection, we‚Äôve got sunny days and seasides on my mind! ¬†The new season‚Äôs collection from¬†Boys&Girls¬†is finally here. ¬†SS16‚Ä≤s ‚ÄėPing Pong & Popsicles collection‚Äô is an explosion of bold colours combined with the funky, unisex, relaxed style that the Boys&Girls is all about. The key prints for this season are multi-coloured stars, rainbow popscicles as well as sprinkles & 99s reminiscent of long summer days. There‚Äôs a fun, retro vibe about the whole collection that is set to be big hit amongst little ones and grown-ups alike!
The stands out pieces are the Sprinkles hoodie perfect for wearing now and as an extra layer on cooler days.  We also delighted with new styles from Boys& Girls including multicoloured star swimsuit and trunks as well as smiley PJ’s.  

Boys&Girls SS16 Ping Pong & Popsicles collection is here at Desmond Elephant
Boys&Girls clothes are all made from GOTS certified organic cotton and wash brilliantly, making them super easy to wear.
Come on spring we are ready!


Gray Label Into the Woods Spring Summer 2016 has arrived at Desmond Elephant January 22 2016

spring summer 2016 into the woods gray label at desmond elephant

We are very excited to announce the arrival of new season, Gray Label, the apparel for the little minimalist. If you are not familiar with Gray Label, its an Amsterdam based and eco-friendly clothing and lifestyle brand designed by Emily Gray to fit babies and kids aged zero-six.  Emily a busy mum of 3 knows the value of practicality, comfort and the ability to mix and match outfits, all day, every day. 
Into the Woods, Gray Labels Spring/ Summer 2016 collection focuses on clean, elegant and relaxed styles that are perfect for little dreamers and daredevils alike. The Standout pieces are the Shortleg Salopettes; summer babysuit; sleeveless vests and pleated pants.  We have also topped up the best selling year-round basics.  If there’s a collection that’s going to make you look forward to the seasons changing, it’s this one!
We hope you love it as much as we do.

DIY Advent Calendars to Help You Count Down Christmas November 29 2015

Tuesday marks the start of advent ‚Äď only 26 days to go ‚Äėtil Christmas! Today I thought I have a go at making our very own DIY advent calendar. The easy option would be to nip to Tesco‚Äôs and buy two chocolate filled Disney themed calendars, which I know my girls would love but after a late night scour through Pinterest I have discovered some fun and very simple Advent calendars that include fun activities and traditions as well as some treats for the whole family to enjoy in the lead up to Christmas.

Here’s a quick round up of what I discovered.  Links to all projects can be found below the images.

1. DIY Toilet Paper Roll Christmas Calendar

DIY Toilet Paper Roll Christmas Calendar

2. Mini Tree Advent Calendar 

mini tree advent calendar

3.  A very bookish Christmas countdown

A very bookish Christmas countdown

4.  Christmas Street Advent Calendar

christmas street advent calendar

5.  Advent in a Jar

diy advent jar

6. Reusable paper bag advent

 Reusable paper bag advent

Happy Advent.


Adorable tableware form Buddy+Bear & New Brand Pygmy Cloud at Desmond Elephant November 20 2015

Buddy & Bear Ho Ho Ho christmas plate at demsond elephant

Its‚Äô beginning to feel a bit like Christmas with the arrival of¬†Buddy + Bear¬†new tableware collection.¬† A perfect plate for leaving special treats out for ‚Äėyou know who‚Äô and his reindeer friends or for full on Christmas dinner.¬† Other favourites include the super cute bear trays, tumblers and a cleverly designed 'dinner time' plate that helps kids learn to tell the time while they're eating.

Buddy + Bear at desmond elephant


We are also delighted to welcome new East London Brand Pygmy cloud.  Pygmy Cloud is a little brand of illustrated gifts and home decor.  The Christmas and cloud gift tape are ideal for adding extra sparkle to Christmas gift wrapping and the wooden cloud Egg Cup make a perfect stocking filler that can be used again and again.

Pygmy cloud at desmond elephant

New Brand Olivier Baby at Desmond Elephant November 13 2015

Olivier baby at desmond Elephant

    We are super excited to announce the arrival of Olivier Baby & Kids. Inspired by old-fashioned knitwear but with a modern twist which makes them practical and fun for children to wear. The designers, two sisters from London, have reworked some of their favourite items made for them by their grandmother when they were children. The beautiful collection is all handmade from 100% cashmere and cotton liberty prints. Find everything from gorgeous hand knitted  bonnets, cardigans and peacoats to dresses,  shirts, skirts, shorts and snoods. Prince George is a fan and has been spotted in the Jay blue star cardigan!

Olivier baby at Desmond Elephant


Limited Edition The Bright Company Christmas Slim Jyms have arrived! | 20% OFF October 24 2015

Limited edition the bright company Xmas Slim Jyms have arrived at Desmond Elephant

We are super excited to interrupt your relaxing weekends with a very special announcement that 'The Bright Company Limited Edition Christmas Slim Jyms have arrived and are online now'.  Not only do we see the return of the amazing Mama Jyms but for the first ever after very popular demand Dada Jyms.  We did sell out very quickly last year so don't hang around.  Also if you opened our last email you'll know that we are celebrating all things matching at Desmond Elephant with 20% 
OFF matching brands with discount code 'matching', valid until midnight on Monday 26/10/15. Shop Slim Jyms here

Celebrating Twinning is Winning at Desmond Elephant October 23 2015

ubnag lion socks for all the family at desmond elephant

Forget matching siblings, these days it’s all about the parent/child twinning. We’re definitely in the #twinningiswinning camp at Desmond Elephant with lots of different levels of twinning.  From indoor twinning in The Bright Company Slim Jyms to out and about in 'Hello' or 'Bonjour' slogan sweats from Hello Apparel and Bob & Blossom.  For subtler twinning there’s Ubang Babblechat lion socks and the beautiful mother and daughter bracelets and necklaces form Lennebelle Petites.  Something for everyone!

twinning is winning at Desmond elephant


To celebrate all things matching we are offering 20% OFF all the above brands with discount code 'matching', valid until midnight on Monday 26/10/15.  Shop twinning is winning here

Funky New Tights IMAGINE from the makers of Little Titans are now online at Desmond Elephant October 15 2015

Say hello to our new brand of tights IMAGINE from the makers of Little Titans, Braveling for girls aged 3-8yrs. More than just practical, they capture the imagination of little girls who like to run, climb and play. Shop the collection hereImagine bt traveling at Desmond Elephant

We are celebrating Wool Week at Desmond Elephant with Free WORLDWIDE shipping October 09 2015

The weather has certainly changed here in the UK and its time to reach for those winter woolies.  To celebrate British Wool Week (5-11 October) we are offering free shipping worldwide from now until Sunday the 11th at midnight.   Here's a small selection of some of the fabulous knitwear we stock at Desmond Elephant from Oeuf NYC, Tootsa MacGinty, Olivier Baby & Kids, Mini Dressing, Coco, Nadadelazos, Pigeon Organics & Braveling. 

Oeuf NYC tootsa macginty olivier baby and kids bravling

To take advantage of free shipping simply enter discount code Woolweek at checkout, valid until midnight on 11/10/15.

New Brand Organic Zoo at Desmond Elephant October 02 2015

OrganicZoo at desmond elephant

We are delighted to welcome New Brand OrganicZoo to Desmond Elephant. OrganicZoo is a conceptional British fashion brand for babies that encourages babies to be brave and individual, to have big dreams and little pleasures.  With simple, functional and softer-than-soft organic cotton basics with sweatshirts, playsuits and bodysuits in neutral/unisex creams, greys and Breton stripes with simple graphics and fun slogans. The whole collection is made to mixed and matched. All items in the range are made from certified organic cotton and wash brilliantly, making them super easy to wear again and again.  Sizes range from 0-3 months to 2-3 years and prices start at just £20.  Shop OrganicZoo 

OrganicZoo at Desmond Elephant

Boys&Girls has landed at Desmond Elephant to brighten up your day October 01 2015

Boys&Girls at desmond Elephant

The new season‚Äôs collection from¬†Boys&Girls¬†is finally here. ¬†AW15‚Ä≤s ‚ÄėSuper Sonic Kids‚Äô is once again an explosion of bold colours combined with the funky, unisex, relaxed style that the London based brand is all about. The key prints for this season are multi-coloured stars, peeping eyes, and pixelated graphics, reminiscent of 1980s computer games. There‚Äôs a fun, retro vibe about the whole collection that is set to be a sure fire win amongst little ones and grown-ups alike!
The standout pieces are the Dark Stars Bubble Dress, which looks awesome teamed with the bold red of the Eyes Leggings and the Lollipop onesie as featured in this months Gurgle magazine, perfect for boys or girls. 
The Peppers Bobble Hat and Mittens are the perfect way to finish off any outfit as well as guaranteeing your kids stay cosy on cold winter days.
Boys&Girls clothes are all made from GOTS certified organic cotton and wash brilliantly, making them super easy to wear.
If there’s a collection that’s going to make you look forward to the seasons changing, it’s this one!
We hope you love it as much as we do.

Boys&Girls AW15 super sonic organic cotton unisex kids clothes


YAY! Tootsa MacGinty's Highland fling is here August 26 2015

YAY! 'A highland fling' is the new autumn/winter collection from award winning unisex British brand Tootsa MacGinty. 
'A highland fling' is a beautiful collection of children's clothes inspired by Scotland. The varied nature of this beautiful country is depicted across the range of knitwear, denim, jersey wear and outerwear.
From an ingenious 3-way jacket to bold fair-isle knitwear, plaid dresses, applique jeans and leggings in vibrant prints Tootsa MacGinty’s highland fling is our favorite yet! 

A chat with Sarah, one of the founders of Buddy + Bear Tableware August 24 2015

Behind the Brand ‚Äď Buddy + Bear

At Desmond Elephant we love supporting and sharing the story of emerging brands and mums that want to make a difference. We have just started to stock Buddy + Bear products at Desmond Elephant and can see immediately why they are so popular with kids and parents alike.  Today we get to share our catch-up with one of its' inspiring founders Sarah Weston

How and why did you start Buddy + Bear?

Jon and I are both designers; we met at university in beautiful Bath almost thirteen years ago (eek, where does the time go!). Aside from the odd freelance project, we’ve never really had the chance to work together and always dreamed of building an outlet for creating things we love. We just weren’t quite sure what.

When our little boy Sammy came along last year, the maternity leave turned out to be the perfect time and reason for us to give it a go. As new parents, we were fast discovering that there’s a real lack of beautifully designed, yet fun kid’s home products here in the UK. It seemed like the perfect fit for us to have fun with. 

What did you both do before and how does this experience help you now? 

As a kid, I always had my heart set on being a nursery teacher. My first Saturday job was in a children’s bookshop and I’ve also spent the odd summer nannying. I guess you can say our love of little ones is essential to what we do and we hope that shines through.

We also both have different skill-sets that compliment each other well. Over the years, we’ve worked in different sectors of graphic design; Jon in print, web and branding and I mostly in food packaging. Most recently, I was in house at M&S but over the years I’ve designed for all sorts of companies big and small, working with photographers, illustrators and food stylists. My time at Paul Smith was a valuable insight into how someone’s passion and honest hard work can turn into something so iconic, whilst retaining a genuine down to earth wit at its core. Such an inspiration.

Can you briefly describe the design and manufacture process?

Our ideas come from all kinds of places. We‚Äôll brainstorm around the kitchen table whilst Sam naps, or in the car on the way to the supermarket. It can be hard to switch of as there are always a hundred things to be done. But the ideas usually come when we least expect them and I‚Äôm slowly realising you can‚Äôt force these things! I guess that‚Äôs what‚Äôs nice about working for ourselves ‚Äď we don‚Äôt have to be tied to the desk when the ideas aren‚Äôt flowing. On the flipside, being a full time mum at the same time very much dictates when the work has to happen!

Once we’ve come up with our design we’ll send it to our printers (sourced via lots of internet research) for a proof. It’s always a heady mix of nerves and excitement opening up a new delivery. There have been times where is hasn’t quite gone to plan but most of the time it’s great. We’ll then set a day aside for a photoshoot when our little home gets transformed into a photography studio. Jon will then be in charge of images and I’ll write the copy. It’s a real team effort and we’re definitely learning a lot as we go.

Who would you most like to buy something from Buddy + Bear?

Our dream is for someone to be reminiscing over their favourite childhood Buddy and Bear plate in thirty years from now. We’re suckers for nostalgia and love remembering the simple things that made us smile as kids - so we’d like our products to be part of those warm family moments around the kitchen table. Hopefully, they’ll be treasured and loved without being too precious to use on a daily basis.

What do you hope for the future of Buddy + Bear?

We’d love to branch into different areas of homewares; we’ve got so many ideas up our sleeves that we have to be patient and concentrate on doing each thing well and building upon that slowly but surely.

How to you balance being a mother and creating a successful brand?

It’s not easy. I think, especially on Instagram, you can be fooled into thinking that a lot of people find it a breeze when the reality is that anybody working hard and taking care of a family and a home will be juggling an awful lot.

The balance and structure is definitely something I am still striving to achieve; there are many nights working into the small hours and our house has had to give in to stock being all over the place. Having a toddler that likes to get into everything can be a bit of a nightmare so we tend to get it all out once he’s tucked up in bed. That way, I’m lucky enough to be able to hang out with him and do things he likes during the day and get back to work as soon as he’s asleep. Jon works full time and whilst we’ve sacrificed most of our down time, it’s all worth it. We really love what we do and there’s still plenty of time to catch up whilst packing parcels.

Based on your knowledge is there anything you recommend to other parents looking to start their own business?

The Internet is such an amazing tool for finding everything you need and you can start a business with very little investment. We started with a couple of ideas to see what would work and went from there. That way there was nothing to lose. Social media is also an incredible way of getting instant feedback  - even before you’ve had anything produced you can present some mock-ups and get a feel for whether it’s going to be a success or not. Just don’t be afraid, it’s a brilliant adventure!

Thanks Sarah for a great insight to Buddy + Bear, to see the fabulous range of Buddy + Bear click here 


Just in! Ubang Babblechat beautiful AW15 collection August 20 2015

Danish brand UBANG Babblechat’s AW15 prints are inspired by wallpaper.  The deep green notes are chosen where you would otherwise expect dark blue and navy blue and serve as a harmonic and peaceful backdrop for dusty plum, muted rose-pink, and mixed greys. As always the animals play a central part in UBANG’s bouncy and playful universe, and newcomers include an affectionate raccoon and a wily fox.   

This season sees the introduction of UBANG sleepwear, featuring the classic UBANG elephant.  How adorable are these?


Shop the new UBANG here, we hope you love it as much as we do.

New Brand Oeuf NYC at Desmond Elephant August 07 2015

We’re huge fans of Brooklyn-based label Oeuf NYC, pronounced UH-F, meaning egg in French and delighted to announce that we are welcoming it as a new brand at Desmond Elephant.  

Created in 2002 by Sophie Demenge and Michael Ryan, a French/American husband and wife team when their first child was born and they felt the market was in need of children's furniture with quality, practicality and function - packaged in beautiful designs. They then started designing children's clothes with their unique beautiful knitted designs.  

Their incredibly luxurious Fair Trade alpaca wool used in their knits comes from Bolivian farmers who practice sustainable farming with each knit hand knitted by a cooperative of 25 women in Bolivia who spin the wool into yarn, colour the wool using low-impact and metal-free dyes, and knit the yarn into amazing pieces. Alpaca wool is super soft and lanolin free making it a great hypoallergenic fibre for kids. 

Check out the sweetest animal hoodies & hats and adorable angel sweater as well as this apple cushion.  A brand that both parents and kids will adore, right?  


To see more of our Oeuf NYC collection click here

Gray Label Autumn Winter '15 collection is online July 06 2015

We are very excited to introduce Gray Label's new Autumn Winter 2015 collection.  

Gray Label is an Amsterdam based eco-friendly clothing and lifestyle brand designed by Emily Gray to fit babies and kids aged zero-six. Gray Label only uses the softest organic eco fabrics available to ensure everyday comfort and practicality for our little ones. Inspired by the sea this season brings brand new colour’s of sea green and nearly black as well as the introduction of classic maritime stripes. We are massive fans of Gray Label and delighted to bring you even more styles as well as bringing back the very popular salopettes.  We hope you will love it as much as we love Gray Label. 



Click here to see full collection 



A chat with Emily, one of the Creators of Love Soap Ltd May 23 2015

Its been a while but we wanted to go to back to our series ‚ÄėBehind the Brand‚Äô in which the companies that design and make the fabulous products sold at explain what they do, how and why. Today we share our catch-up with Love Soap Ltd and one of its‚Äô inspiring founders Emily.

How and why did you start Love Soap Ltd?

We started the business for a number of reasons really. After having children we wanted to be able to work more flexibly and so working for ourselves seemed the best way to do this. Having tried out a number of other bath products with our own babies we identified a gap for a product that could combine both natural and organic ingredients with good performance. Charlotte already works alongside her husband in his soap making business and so had the knowledge and supplier contacts to get us started…

How does Love Soap differ from other children’s bath products?

We are one of very few children’s brands to be certified organic by the UK Soil Association. This means all of our products, the ingredients we use and the process in which we make them have been thoroughly inspected and adhere to strict certification criteria. We are also proud of the packaging we have created for our products which includes hand drawn illustrations and have more of a fun design element to them also.

Why haven’t you used Parabens in Love Soap products?

Parabens are preservatives used widely in the cosmetics industry. These chemicals have been linked to cancer and are potentially harmful to health. That said, it is important to use preservatives particularly in water based products such as shampoo and body wash otherwise these develop fungi and bacteria which are also harmful to health. We absolutely do not use Parabens in our products and only use minimum amounts of preservative (less than 1%) to ensure our products remain safe to use for 24mths after opening. These are mostly naturally derived and have been approved for use in organic beauty products certified by the Soil Association.

What are you hope for the future of Love Soap?

To continue to grow the business in a way that remains manageable for us. We are already building a loyal base of customers that come back regularly to stock up on their children’s bath products and that’s a great feeling.

How to you balance being a mother and creating a successful brand?

It’s a constant battle but being quite realistic and honest about what can be achieved in a set amount of time and setting boundaries so only being available for work tasks during specific times. I often reply to emails in the evening once my daughter is asleep in bed and generally get immediate responses often from other mothers also running their own businesses. I feel lucky that I have the opportunity to manage work that way.

What to you hope to achieve in the future?

To continue to be part of the organic beauty movement helping to raise awareness of the benefits of choosing organic and natural skincare. We also hope to extend our range of children’s skin care products and introduce a range for mothers too.

Based on your knowledge you have any beauty products you would recommend for mothers?

We love Pai Rosehip Bioregenerate Oil ‚Äď magic stuff for any sleep deprived Mum!

Thank you so much Emily, we are massive fans of what you do at Love Soap and can't wait for the mama range.  To see the full Love Soap collection Click here